Our Wine Cellar Featured in Wall Street Journal, article written By Lettie Teague
Anyone who’s received one of Dan Posner’s daily email missives knows that he loves great wine (especially Burgundy) and the New York Jets, and not necessarily in that order. Posner has been in the wine business for a decade (he started life as a paralegal with an eye towards law school) and in that time has become one of the country’s most influential wine retailers. That’s thanks in part to his superb palate- and those emails. “Our old store was so small we realized we needed a way to show our customers what we had,” explained Posner, who began his email campaign some seven years ago. The emails invariably feature top wines at some very good prices – though sometimes in a breathless tone reminiscent of those television ads that counseled viewers to “Call right now – supplies won’t last!” And that’s in fact true of most wines that Posner sells via email…